The spring decoration trend swept the entire market, and the building materials industry suddenly became popular. According to surveys, when choosing doors for decoration, 90% of consumers will choose wooden doors. Among consumers who choose wooden doors, 35% said that various problems will arise during the purchase process. For example, the difference between the product price and the final transaction price is ridiculous; the merchant does not provide formal invoices, etc. In order to have a deeper understanding of the \”hidden rules\” that exist in the wooden door market, so that the consumer rights and interests of consumers can be better protected. The reporter visited the wooden door market and interviewed leaders of many well-known companies. Among them, Mr. Wang of Liuxiyuan Wooden Doors, China’s leading brand of original wooden doors, analyzed that in today’s fierce competition, there are indeed many companies in the market that are unconscionable and treat consumers with “hidden rules” in order to seek greater profits. \”. Below, Mr. Wang conducts a detailed analysis of the \”hidden rules\” existing in the market and provides consumers with tips on how to avoid them.
Hidden Rule 1: Oral Service
Mr. Wang said that for some merchants in the industry, when purchasing, the sales staff claim to deliver goods to consumers for free. Door-to-door installation, but after the customer paid the money and prepared for delivery, the customer was asked to pay delivery fees, installation fees, hardware fees, etc. Some merchants promise \”return if not satisfied\”, \”lifetime maintenance\”, etc., but they often fail to fulfill their promises.
In this regard, Mr. Wang suggested that when purchasing wooden doors, consumers should first choose reliable big brands and ask merchants to provide relevant commitment letters when purchasing. It is reported that Liuxiyuan Wooden Doors, which was rated as \”Guangdong Province\’s Contract-abiding and Trustworthy Enterprise\”, is the first company in the industry to launch guarantee services. It provides door-to-door inspections and measurements before sales; provides experience, delivery, and installation during sales; and provides after-sales beauty, warranty and other services. In addition, the company\’s promise to compensate ten for every fake product is a \”reassurance\” for consumers. Today, it is inevitable for Liuxiyuan to become the leader in the original wooden door industry.
Hidden Rule 2: Counterfeit big brands
The reporter visited the wooden door market and learned that there are many small wooden door workshops and small businesses \”pretending to be wealthy\” , the products made are very similar to the product styles, brand trademarks, etc. of big brands, aiming to make huge profits by confusing the fake ones with the real ones. It is difficult for consumers without \”golden eyes and fiery eyes\” to distinguish between true and false. In this regard, in order to solve the problems of consumers and achieve technological innovation, Liuxiyuan Original Wooden Doors has integrated QR code technology into the anti-counterfeiting of original wooden doors for the first time, so that each door produced can have a unique \”identity\” for life. Certificate\”. The purpose is to provide the most powerful guarantee for consumers to buy genuine products, while also avoiding the phenomenon of certain unscrupulous dealers skewing goods and maintaining the brand reputation of Liuxiyuan original wooden doors.
Unwritten rule three: cutting corners
Mr. Wang analyzed that in order to reduce production costs, some factories Homes will cut corners, such as filling the wooden door with a whole piece of wood near the door lock and installing the hinges, while using low-quality wood in other places. Some consumers also reported that the wooden doors they bought became moldy when exposed to moisture.
“When purchasing wooden door products, it is best to go to regular specialty stores and choose big brands. You can also ask the sales staff to provide product qualification certificates and cross-sections of display samples to ensure the authenticity of the products. \”Mr. Wang said. And Liuxiyuan original wooden doors are based on first-class door body design, selected imported precious wood and exquisite production technology, adhering to the concept of \”creating 100% quality products with 200% care\” , providing consumers with high-quality, personalized products and services
Unspoken Rule 4: Clearly stated false prices
According to the survey, 30% of consumers reported that phenomena such as “clearly false prices” and “high prices followed by discounts” are common in some It is common among door and window companies and some well-known brands. Usually, the price is clearly stated and there is no hidden operation. Only by operating with integrity can we win the market. As one of the \”30 reliable brands of wooden doors in the country\”, Liuxiyuan original wooden doors do not allow the sellers to cheat. Consumer behavior. In addition, Mr. Wang also suggested that consumers should be careful when purchasing. When buying wooden doors, you can ask the salesperson to provide relevant qualification certificates of the company to determine whether it is produced by a qualified manufacturer; based on the performance of the product material and the place of origin, you can basically determine whether the product is genuine. In addition, consumers can also shop around to compare. Initial judgment of product price.
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