The TATA Wooden Door 2025 new product launch conference with the theme of \”Origin\” was held on December 22. At this conference, TATA Wooden Doors launched professional-grade noise reduction doors and traceless bending technology, once again leading the historic leap of Chinese wooden doors with \”vital\” products.
It is reported that the \”professional-grade noise reduction door\” adopts new hybrid noise reduction and mute technology, and uses 9 layers of multi-materials to construct an acoustic barrier system. Each layer blocks sound waves of specific frequencies according to its characteristics, and collaborates in layers to achieve Multi-dimensional and efficient regulation of wide-band sound waves ensures the stability and quietness of the acoustic environment. At the same time, through double-layer sealing strips on three sides and a double-layer automatic sealing strip at the bottom, it is fully sealed and effectively reduces noise.
The first noise reduction model was released in 2012 From silent doors to the fifth generation of silent doors, and then to the professional-grade noise reduction doors released this time, TATA Wooden Doors continues to develop and innovate and make breakthroughs. Today, TATA wooden doors have long become synonymous with \”noise reduction and silent\” wooden doors.
Putting user needs first, Explore the beautiful habitat
Why can TATA wooden doors continue to create \”vital\” products? Zong Ruiyuan, chairman of TATA Wooden Doors, said in an interview with the media: \”The most important source is to consider customers, and all sources of motivation are based on the refinement of life scenes.\”
Since its establishment, TATA Wooden Doors has always practiced the concept of \”putting user needs first and exploring beautiful human settlements\”. Every year, TATA Wooden Doors visits nearly 10,000 households to deeply understand the hidden needs of users, and then uses innovative designs to create good products that are \”suitable for people to live in\”, \”optimize people\’s needs\”, \”pacify people\’s hearts\” and \”achieve people\’s satisfaction\” .
For example, TATA Wooden Doors realized that the right angle under the conventional door leaf was in the blind spot of users\’ vision during home activities, and accidents such as bumps and scratches often occurred. Therefore, in the product design, the right angle was changed to an arc angle design to reduce the cost. The probability of accidents; due to concerns that \”as the wooden door is opened and closed multiple times, the floor suction will repeatedly produce noise due to collisions\”, TATA Wooden Doors launched a buffer-type silent floor suction; and due to Insightful into the practical limitations of small spaces and small apartments, TATA Wooden Doors launched the double-folding door. By adjusting the folding ratio, the common 5/5 folding door leaf was changed to a 3/7 folding ratio. When the door leaf is opened, the ratio is achieved. Ordinary doors save 1/3 of the space. At the same time, through detailed designs such as the arc-shaped middle seam and the handle\’s side movement, the folding door can prevent accidental clamping during use.
Wei Xiaohu, head of TATA wooden door products, said: \”Most consumers only have three basic standards for a good wooden door: good-looking, easy to use, and durable. However, as a leading brand in the industry, TATA wooden doors cannot be limited to this. On top of this, we must better understand users, their needs, and their lives.
In addition to professional-grade noise reduction gates, TATA The wooden door has also released a traceless bending process. According to Wei Xiaohu’s explanation, this process upgrades the traditional edge sealing process to 90° integrated bending of the board, which can reduce problems such as side color difference, cracking, and unsightliness caused by edge sealing, making the wooden door more visually integrated and more beautiful. Exquisite and traceless. At the same time, the paint coating process is centralized to achieve paint-free production of painted wooden doors, improve production efficiency, shorten the user delivery cycle by at least 5 days, and advance wooden door production in a more advanced and environmentally friendly direction.
TATACASA, customize a better life Order scheme
As the concept of efficient and minimalist life is becoming more and more popular, the home concept of integrated door and wall cabinets has emerged. TATA Wooden Doors, which has always had a keen sense of the market, announced its entry into the field of whole-house customization in 2023 and launched the TATACASA brand.
In 2024, TATACASA has refocused and formed the brand concept of \”efficient storage and restoring everyone\’s living habits\”, focusing on the four cores of convenient access, scene-based customization, humanized design, and smart life. , build 7 scene systems including wardrobe system, entry cabinet system, balcony cabinet system, sideboard system, TV cabinet system, bookcase system, and cabinet system.
Today, TATACASA is more than just a home space A solution and an advanced formula for our better life. Feng Ruigang, product manager of TATACASA, said: \”TATACASA does not pile up products or create cold model rooms. We want to restore everyone\’s living habits, improve the quality of life with college storage, and make everyone\’s own home.\”
Brand Matrix Let\’s make progress together
At the press conference, TATA Wooden Doors also released its annual temperament blockbuster. In the film, a high-spirited young man sets out with an original intention, always full of vitality, and with fearless courage to break through himself and keep moving forward. Lines such as \”Running in an unknown direction\” and \”There are always bumps ahead, but potential still bursts out\” directly touch the depths of the soul.
This is just like TATA wooden doors, which have always been used fearlessly The courage to continue to \”break through\” the \”involved\” home furnishing market. Over the past 25 years, TATA Wooden Doors has gone from focusing on the noise reduction and mute track of wooden doors to broadening the boundaries to integrate door and wall cabinets and space customization. It has grown from a benchmark in the wooden door industry to a dark horse in space customization.
Where will TATA go in the future? Regarding wooden doors, Zong Ruiyuan said: \”Continue to treat TATA wooden doors as a separate category and create the ultimate product with the concentration of \’1 meter wide and 10,000 meters deep\’. Focusing on the concept of viable products, we will develop in the direction of ‘Silent+’ to create more innovative and good products that meet user needs. \”
\”In the future, the company will use TATA wooden doors The three brands of , TATACASA and Jinshangzhai meet the different levels of customers\’ needs for more professionalism and higher quality. The organization will empower the three independent teams of TATA Wooden Doors, TATACASA and Jinshangzhai, hoping that they can all survive and operate independently. ” Zong Ruiyuan said.
(Picture by TATA Wooden Door is authorized to be used by China Net Finance)
本站内容及图片来自网络,版权归原作者所有,内容仅供读者参考,不承担相关法律责任,如有侵犯请联系我们:609448834