This treasure village cafe in Xiaoshan is amazing! Another dream movie ~

Editor\’s note: Village communities are the basic unit of social governance and common prosperity. They are also the basic link and focus of work in strengthening and innovating social governance. Here, many \”new things\” are happening, and there are also many \”management experiences\” contained therein, as well as a warm \”firework atmosphere\”. The Qurong Media Center launched the \”Journalists Traveling to Village Clubs\” column, allowing us to follow the reporters\’ footsteps and go to the \”Lingling Market\” of Xiaoshan\’s village communities.

At the foot of the mountain in Anshan Village, Puyang Town, there is a particularly unique village cafe – \”Anshan Courtyard\”.

The wind from the sky blows the window curtains, the flowers and plants are swaying, and they are whirling in the rain. On an afternoon listening to the rain, the Anshan courtyard in the fields is so beautiful and silent.

In the eyes of customers, this is a \”treasure cafe\” hidden in the forest and fields, with fragrant flowers and plants and rich coffee, available at any time Provide \”spiritual healing\” anywhere;

In the eyes of local makers, there are high-quality \”roundtable meetings\” where entrepreneurs with dreams and down-to-earth ideas can gather here Communicate, collide and cooperate;

In the eyes of owner Zhu Linmei, this is not just a village cafe, but a \”village cafe+\” that combines multiple styles. Perhaps in the future, this will become an iconic check-in place in Puyang Town. Let us shine in the great cause of rural revitalization that is in full swing and help our hometown.

First sight of the small courtyard: how deep the courtyard is

The stunning transformation of a \”scrawled dog farm\”

Visiting this \”village cafe\” for the first time is like entering the \”Peach Blossom Spring\”. And we are all \”fishermen\” looking for the entrance.

Start from the Xie Jingan Chuanhua Township Creation Center and head south, passing by green tiles and white walls, taking country roads to the foot of Anshan Mountain. Looking from a distance, there is a residential house hidden among the flowers and grass, and we are here.

The owner of \”Anshan Xiaoyuan\”, Sister Zhu Zhu Linmei, is from Anshan Village, Puyang Town. She and her husband once opened a pet shop in Hangzhou Flower and Bird Market. In order to dream of \”opening a coffee shop\”, she returned to This small courtyard in Puyang started a business.

The small courtyard is the farmhouse of Zhu Linmei’s family. In the past, it has been a pet-raising base. People around it are accustomed to calling it \”dog farm\” . At first, this place was rented out, and Zhu Linmei didn’t think so long-term. The idea of ​​returning to the countryside to open a store was just a coincidence.

\”At first, I just wanted to renovate the farm house, mainly to make our life more comfortable after my husband and I retire. After all, we are married daughters, and we have retired. I also want to return to my hometown in the future. Then I thought, why not use the farmhouse at home as a place to retire in the future and provide a cup of coffee and peace for people who are busy at work. ”

I want to stay away from the steel forest in the city and go back to the village to build a beautiful house, meet all kinds of interesting people, make good coffee and grow beautiful flowers.

Zhu Linmei’s idea was immediately supported by her husband. Everyone planned and designed together, and the whole family was involved in the big renovation project. My husband, Uncle Han, and my father are responsible for the effort, while Zhu Linmei is responsible for the details and decoration style. Transporting stones and wood, the muddy ground becomes smooth and smooth again; building sheds, setting up tables and chairs, indoor painting, space layout, planting flowers and plants…

Start with decoration , Sister Zhu recorded all this with her camera.

Through the photos, you can feel the busyness of the scene – the ground is piled with various building materials, and most of the time they are seen in the camera are sweating profusely, Sister Zhu He said with a smile, “It’s really hard to move bricks when I come back.”

Some photos were obviously taken in the cold late autumn. The fields are half green and half yellow. Zhu Linmei is wearing a beret, an apron, and leather boots, throwing flower and plant seeds into the field. ,She looks like the \”Mistress of Downton Abbey\”, that pose is so cool.

Some photos were taken on rainy nights. A lamp, a plate of chubby bread, a few cups of latte art coffee, a family with cats and dogs, nestled under the eaves, looking at the small courtyard, chatting about the future. The busy day slips away quietly in this fragrant wheat fragrance.

In this way, the prototypes of indoor coffee areas, outdoor seating areas, flower gardens, and fish ponds gradually took shape.

At the end of 2023, \”Crawao Dog Village\” was transformed into a \”village cafe\” hidden in the flower courtyard. In this regard, Zhu Luodan, the women\’s director of Anshan Village, said that she was also impressed by Sister Zhu\’s ability to act and execute.

On a pleasant afternoon, walk into the \”Anshan Courtyard\”. This place combines Southern French style and new Chinese style. The entire cafe has only one elevated floor, with tall green wrought iron doors, large blinds, and atmospheric green plants, vases, and chandeliers decorating every corner, as if traveling through France. A small country garden.

Outside the house is the \”Monet Garden\” carefully tended by Zhu Linmei, a yard of violets, cosmos, lilies, and sunflowers …on the coffee tableThere are three pottery or porcelain vases, with clear water in the bottles and dewy bouquets of flowers, purple dew, lilies, and roses, all from the small garden outside the house. The aroma of flowers, grass, and coffee are all filling the small courtyard.

Revisit the \”Small Courtyard\”: The countryside will never return

It is a \”spiritual healing place\” for the villagers ”

It is also the \”poetry and distance\” of urban people

Since the establishment of this small courtyard, Zhu Linmei and The husband started a new life.

In the early morning, she swept the courtyard, took her cats and dogs to the garden to collect flower seeds, came back to arrange flowers, change water, and decorate the stage. At ten o\’clock in the morning, the aroma of coffee wafts out, marking the beginning of the small courtyard\’s business day. When there are guests, I make coffee and bake cakes for them, and sometimes help take photos and retouch them. My husband, Uncle Han, is a hidden chef. Occasionally, he will cook rice if he cannot meet the expectations of guests, and make some soy sauce, dried duck and fish, Traditional delicacies such as fried rice cakes. At around ten o\’clock in the evening, the small courtyard fell into silence again.

\”If we hadn\’t returned to the countryside, our retirement days would have been boring. With this coffee shop, we would have It feels like a paradise here.\” Sister Zhu said with a smile, \”As long as the water and electricity bills are recovered, it will be great to see flowers and make coffee every day.\”

This pastoral romance arouses the admiration of Zhu Linmei’s friends and customers.

Zhu Linmei has a small group of her customers and friends, most of whom are women nearby. They run a small business at home and are willing to Come here for a \”spiritual spa\”.

The regulars have long been familiar with each other, chatting and laughing, teasing cats and dogs, changing water for flowers and plants, and some simply come with baskets of steamed buns to give them. Sisters, give it a try.

Some customers helped out very familiarly as soon as they entered the door. While doing the work in the store, they joked: \”Sister Zhu is so popular. There are more and more customers. Don\’t ignore me then.\” \”What do you do?\” Just stay and work.\” Zhu Linmei replied while pouring coconut milk, and the atmosphere in the hut suddenly became lively.

\”Because our place is relatively far away, the customers who come here for consumption are mainly customers from the town or urban areas. I opened this store in the hope that people from the surrounding areas can also enjoy it in the countryside. If you have a good cup of coffee, the customer flow in the store will increase a lot if there are music festivals, holidays, etc.”

Sister Zhu told reporters that for her, Anshan Courtyard is more like her own country parlor, where she welcomes travelers from all over the world and occasionally chats with them. Many of the guests even became friends. She liked this kind of lifestyle, so she decided to stay rooted in the countryside and run the small courtyard well.

Sitting here drinking coffee, it seems that you have entered the world of a French manor. Everything is like a concrete representation of \”poetry and distance\” change. Last weekend, citizen Li Youyou finally arrived after driving for nearly an hour from the city, and was reluctant to leave. \”Although the journey is long and the mountain road is rugged, I feel it is still worth it when I get here.\”

The treasures of the small courtyard must be excavated slowly.

For example, the studious Sister Zhu constantly updates the menu in response to customer requests. In addition to a variety of lattes, dirty, and tea, there are also yogurt bowls and pork floss and scallops. Waiting for pastries, there are also moon-viewing packages for the Mid-Autumn Festival, and you can also book small group meals;

Another example, there is a special shutter in the coffee shop. Outside the window are green ivy, and inside the window are bouquets of flowers with subtle fragrance. The sky is gentle, pouring in one after another, a random photo of a small courtyard. It can all be forwarded in the circle of friends.

In addition, the courtyard also comes with many services, such as Sister Zhu’s photography and videography services, free cat and dog petting, After arranging flowers and chatting, the enthusiastic Sister Zhu will also send some produce from her own garden.

When there are not many guests, she likes to recite in her own space: Today I rescued a squirrel in Maokou, and the little squirrel injured its foot; now there is a row of roses planted in the yard, named Tian Dream; Xiaoshan motorcycle team visited the courtyard today, and the customers brought many boxes of mooncakes to share with us…

Future appearance: the living room of rural makers,

Rural aesthetic space, hosting exhibitions…

Small \”village cafe+\” bursts with infinite possibilities

The sunshine comes after the rain, making the whole village fresh and bright; the cleanliness along the way makes people realize that the current countryside is no longer the same as in the past.

The small courtyard has gradually changed from cold to lively, with not only \”poetry and distance\”, but also multiple rural businesses.

Anshan Xiaoyuan is becoming more and more popular, and Sister Zhu is also thinking about how to become more professional. “At first, I wanted to. Don’t lose money, just make coffee and earn money on utility bills. Now that there are more customers, it is impossible to alwaysIt’s just for your own entertainment, it’s time to make progress. You have to learn everything from making coffee to store operation and management, and publicity and promotion. ”

For example, when it comes to making coffee, she is currently learning from a well-known barista in the city, and will continue to improve the management model of her own store.

At the same time, as a rural entrepreneur, she also participated in the \”Rural Dream Maker\” program of Xie Jing\’an Chuanhua Agricultural Village. It is understood that this program will be jointly sponsored by Puyang Town Government and Chuanhua. The charity foundation and Zhejiang Chuanhua Rural Development Co., Ltd. jointly invested 10 million yuan to establish the \”Dream Creation Fund\” and will support 100 rural innovation and entrepreneurship projects within five years.

Once the application is successful, the \”Dream Creation Fund\”, the Rural Entrepreneurship Center, \”Qingcun Hui\”, etc. will form a thread to form an entrepreneurial incubation platform for rural makers, which will be able to provide services for rural people like Sister Zhu. Makers are provided with financial assistance, business empowerment, living subsidies, channel support, brand assistance, etc., and at the same time, they are assisted in applying for government supporting entrepreneurship policies, providing them with a good soil for innovation and entrepreneurship.

In addition, the occasional \”roundtable meetings\” have also allowed Sister Zhu to have more frequent contacts and exchanges with rural entrepreneurs. The \”circle of friends\” is getting bigger and bigger, some come to seek cooperation, some come to \”learn from others\”, and most of them are women.

\”My place is relatively large and quiet. Many entrepreneurs in Puyang and Xie Jing\’an are willing to come to my place to drink coffee and talk. Over time, it has become a salon and parlor. Feel it. \”It was also during this period that she met Yu Liying, who was in the torreya tea business in Hangwu Mountain, and the two had a good conversation. \”Sister Yu originally wanted to start a business here, and it just so happened that I could open a small business here for their tea and torreya. If customers are interested in the area, they can also order from them. \”Zhu Linmei said.

She gradually played the role of \”matchmaking\” and \”media\”, and through the \”image display window\” of the coffee shop, she displayed local specialty agricultural products. goods, intangible cultural heritage products, etc., and evenMake some joint names with agricultural innovation brands to expand their communication power and influence.

Xiaoman, the manager of the clothing brand, fell in love with the aesthetic characteristics of Xiaoyuan when he first came here and wanted to seek greater cooperation. \”I used to start a business in Linping, mainly selling designer women\’s clothing online. Although it is an e-commerce, video shooting requires a venue and a calm aesthetic space for clothing display and aesthetic dressing. . This small courtyard really meets my expectations.”

And Zhu Linmei also feels that this is a rare \”perfect match.\” \”It is definitely better to work together with a few people than to work alone, and our customer base is very similar. They are all women who pursue independence and pursue their own lives. If it can really be implemented, then the business here will be great. The richer it is, the more people it will attract.”

On September 20, Zhu Linmei, Xiaoman and others went to the Rural Innovation Center of Chuanhua Agricultural Innovation Village for a project roadshow to apply for support from the foundation, a \”village coffee +\” rural aesthetics The diversified space has slowly taken shape.

In the future, this place may become a place for rural aesthetics and fashion trends, it may host research studies and photography exhibitions, and it may host multiple popular rural business formats such as camping and intangible cultural heritage. ……

In their view, Anshan Courtyard can not only be a place for tourists to take a rest on the road, but also continue to dig deeper and expand the business projects of the cafe to achieve the integration of multiple scenes, such as clothing Projects such as display, study, team building, and photography exhibitions make it an attraction worth visiting, thereby driving income generation from other industries and activating the code of rural revitalization.

Sister Zhu said with a smile that she is a bit \”ambitious\” now and does not want to do a \”one-time business\”, but to turn passers-by and tourists into regular customers. \”I hope the courtyard can become a tourist attraction in Pudong.\” Yangzhen is a check-in place that not only offers poetry and distance, but also drives multiple rural industries to generate income. Eventually, Puyang is developing better and better, and everyone is willing to live and work here. ”