Visiting the \”Ghost Market\” in Guangzhou at night

Source: Economic Observer Network

Economic Observer reporter Zhang Xuan reported in Guangzhou

\”20.\” Yang Qing held a CD with a blurred cover in his left hand and raised it with his right hand An old-fashioned DV machine tells the main body.

\”30.\” The owner was a little displeased and signaled to get the DV machine back.

\”25.\” Yang Qing looked around and found the machine, and then took a bite.

\”Oh, 28, 28.\” The owner of the money-raising hand.

Do not ask for cash, pay for money and deliver goods in one hand. On July 26, at 4 a.m., this kind of transaction was common on Haizhu Bridge in Guangzhou. Because the market opened in the early morning and the sky ended, this night trading market was also called \”ghost market\”, and it was popular in Beijing and Shanghai in its early years.

The chanting also calls dawn \”sky light\” and the market \”ruins\”. In the memory of old Guangzhou people, the name of \”Ghost Market\” is even more literary – Tianguangxu.

Wu Kaisi, a famous \”passer-in-law in the ghost market\” in Guangzhou, and his other identity is the founder of the old martial arts warehouse. He has been mingling old goods markets and ghost markets everywhere for a long time, and has been wandering around the United States and closing down. In 2014, Wu Kaisi, who was unable to make ends meet, found ways to survive in these old goods.

On July 25, economic observation reporters visited Wu Kaisi\’s clothing warehouse with three buyers. This warehouse is the first time that it has opened its business in the past two months. A clothing store owner bought two styles of revival women\’s bags for 150 yuan. Wu Kaisi said that this is the goods he took back for 20 yuan, and 150 yuan is the same price. The price of ordinary buyers will double in this foundation. Although the transaction price per bill is not high, Warriors claims that in good condition, monthly income can reach about 20,000 yuan.

The owner of this clothing store readily accepted the price difference. She told the reporter that the price of such bags could be increased ten times in the \”market\”. What she calls the \”market\” is a trading activity held by these old lovers from time to time.

Yang Hanjing achieved a larger scale in this business. On July 31, 2019, goodone old-fashioned 7th anniversary. The 4,000-square-meter old building located in the Century Flower Holiday Plaza in Daxing District, Beijing is the fifth old building after Goodone old building, Guangzhou, Shenzhen and Zhuhai. It is also a business exploration by Yang Hanjing and his team. Goodone Old Goodone Partners Luo Jie revealed that the store has invested more than tens of thousands of dollars behind it. They are not trying to build an old goods trading venue, but to build an urban memory center in Beijing.

Old objects are activated, and operators of old objects are optimistic about the future of this model. However, some people also have different views. Economics scholar Song Qinghui believes that this old economy is a very common market phenomenon, with cultural value, but commercial value is insufficient. Liang Haorong, a former real estate developer who participated in the development of the old city revitalization project in Hong Kong and Macao, told economic observation reporters that the activation of old cities, old streets and old objects is not a new concept., Guangzhou has already tried projects in 2013. As an investor, we hope to change the \”old\” cultural value. \”Some people succeed, but now it seems that there is no particularly mature model.\”

Guangzhou\’s background

After noon on July 25, it was very popular, Wet and mosquitoes, Xiaozhou Village, Haizhu District, Guangzhou City hides the most common summer feeling in southern cities. This is completely different from the original Guangzhou, written buildings in Zhujiang New City. The uncle wearing a white vest, the sour beans soaked in the glass bottle, and the trench doors far above the top are all reflections of the Lingnan culture.

Walking through a small alley less than one meter wide and climbing up a small slope, one of the old warehouses in Wu Kaisi is deep in Xiaozhou Village. Not far from him, it is another old collector, Daxin\’s warehouse. There are many such old-fashioned warehouses, B&Bs and Cafes in Xiaozhou Village, and they are posted on the Internet with red tags, and check-in visitors come to visit.

\”Wow, this is a ruthless cargo,\” Wu Kaisi said when he went to Daxin\’s residence and saw a wooden head in the living room. After asking about the source of the wooden head, he walked towards his warehouse. After passing several recycling and placement points on the way, Wu Kaisi couldn\’t help but look at it on the side.

He told the economic observer that most of the old things he took back were things that others didn\’t want, especially some old residents moved and changed houses, and many of the things they used to leave were left to leave. In addition, he would visit the ghost market regularly to carry back old things he thought were interesting or valuable, with a few dollars, dozens of dollars or free, and the price was difficult, but most of them were not expensive. Starting in 2014, and in the five full years this year, he has piled up three warehouses of old things he has bought from all over the country.

Wu Kaisi wore a duck cap and a beard, and he was mature outside, but he was born in the 1995s and was a college major. He used to say that he was a mess, but now he said that he was doing garbage classification. In short, he is now working hard to support himself in this job. The three warehouses in Xiaozhou Village are rented from locals, typically old, broken, and old. Wu Kaisi brushed the white walls by himself, and the old things filled the house were casually hung into a delicious retro decoration.

Because of lack of staff, Wu Kaisi\’s clothing store has not opened for two months. The warehouse was subleted to another person, who would have to pay three hundred yuan a month. This is not very stressful to him. According to Wus Kai, most of the clothes in the store are from Japan, and many of them still have Japanese-like tags. He didn\’t want to reveal the source of the more detailed period.

This is the rule of old objects. This rule must also be followed in the \”ghost market\”.

At 4 a.m. on July 26, the Haizhu Bridge in Guangzhou was as hot as a high-end store in CBD. The sellers were wearing carpets on the ground and putting out-of-date cold medicines, Moscow 70 years ago Published books, closed brand running shoes… The difference is that most of the men who \”shopped\” here are young men who \”scan\” one by one with the lights of their own flashlights.”.

From Beijing, Shanghai, Nanjing to Guangzhou, sleeping during the day and sucking at night, Li Hongwei has lived in the ghost market for more than 10 years. Li Hongwei claims that the ghost market has been circulated for many years, and ghost markets in various places have suffered from urban cultural differences. There are also different forms of antiques in Beijing and famous brands in Shanghai, while Guangzhou is more complicated. According to Li Hongwei\’s recollection, in Beijing, some people used to lose money in the ghost market, and bought some treasures at low prices and turned ten or a hundred times more Some bosses who specialize in selling \”cultural relics\” are very expensive, but they have not lost money now.

The official website of the Beijing Municipal People\’s Government shows that in 2015, Beijing decided to understand the decision of the Beiping Bridge to Xicheng and Haidian. Regarding the \”Ghost Market\” problem under the border bridge, the Xicheng Desheng Law Team launched a concentrated rectification. In conjunction with the peak period of the \”Ghost Market\”, the legal person will be arranged to keep a guard from 21 pm to 4 am the next day, and the unlicensed and unlicensed will be cancelled. Operators and encourage citizens to report the violations of the ghost market. \”After the rectification, it has become increasingly difficult. The same is true for Guangzhou. Now the hottest thing is Haizhu Bridge, and even if you are hard, you will be confused. \”Li Hongwei said.

\”It\’s dawn, and I\’m ready to leave. \”Around 6:30, Li Hongwei got up and prepared to collect the store. A next door owner selling electronic accessories also hurriedly collected the last customer. That night, Li Hongwei sold two books and a string of beaded chains, with a total income of 35 yuan. Among them, The two books were collected from others for 10 yuan, and the beads were not known where they were picked. This single transaction priced at several or tens of dollars is also the shape of the old object.

Old object Business

On the last day of July, the founder of goodone old goods warehouse, Yang Hanjing published a long article with thousands of words, and reported that he went from selling villas to demolishing villas, and finally established 7 old goods warehouses. The journey of the year. After several crises, goodone tried to explore business. The current scale of goodone old goods allows Wu Kaisi to point out and call it \”cow\”.

First Goodone old house is in the warehouse. In 2012, Yang Hanjing also prepared to \”clean up\” the villa for the sake of his discovery, so he unexpectedly entered the industry. Seven years later, Goodone old house opened a 4,000-square-meter store in Beijing. The store is open in Nancheng, which is \”far\” in Beijing, and many of the construction materials are also from the construction sites where Nancheng was demolished during the same period. At the same time, in Guangzhou, Shenzhen and Zhuhai, goodone old shops also have 4 stores.

Yang Hanjing said that there are no big investors behind goodone old things. After experiencing repeated public and short-term angel investment, we have been constantly thinking and exploring. Last year, Beijing opened its business in the tenth year of Yang Hanjing\’s establishment, so Beijing The theme of the business is \”once a visit in ten years\”, and more than 2,000 visitors were welcomed that day. Economic observers noticed that you still need to make an appointment in advance when going to the goodone old building in Beijing.

Behind the goodone old building is the creativity of Thousand Trees (沪官网) Business Management Co., Ltd., Luo Jie belongs to this companyPartner. On July 27, Luo Jie revealed to the economic observation that the company is currently preparing a new brand strategy plan, so she does not want to have too high-profile performance. According to the planning of goodone old goods store, the Beijing store is not a large old goods trading venue, but wants to build an urban memory center.

\”If you dismantle and destroy the past, you won\’t understand it. We will find it back and save it. This is a kind of value.\” Luo Jie is optimistic about the future of old buildings, not only commercial value. , and also has cultural value. At present, the goodone old-fashion model has begun to attract some investors\’ youth, and Beijing was jointly built by real estate developers. Luo Jie claimed that the investment amount of the two parties cooperated with exceeded 10 million, and Guangzhou has also been invited by real estate developers.

The old body activation changes again, and the goodone old body pattern is not completely recognized. Song Qinghui believes that goodone old things are currently popular because people will have thoughts about past things when they reach a certain age or have a certain stage of income. \”Old\” can be regarded as the concentrated phenomenon of these group concepts and is a normal market phenomenon. In the short term, the old-world model will have certain value in the future, or it will become a cultural phenomenon to attract investors, but in the long term, the value of investment is not large, and the trend of the times will always be moving forward. The cultural value of old buildings exists, but the choice of commercial value is insufficient.

Liang Haorong is a former real estate business executive who participated in the development of the old city revitalization project in Hong Kong and Macao. He told reporters that based on their previous experience in projects, the old-world model is actually a literary creation and has certain commercial value, but this old-world activation may not be successful. In Hong Kong and Macau, the revitalization of old towns and old streets has been proposed for some time and has also been used as a reference for the revitalization of ancient villages in Guangzhou. But from the actual perspective, the value created by relying solely on old places is limited, especially when it has not become mainstream yet.

\”We tried to open three stores on a very historical street, including those similar to old objects, but because of the small traffic, no one knew about it for a year. Later, in Only when the government introduced measures to monitor tourists have improved some improvements,” said Liang Haorong.

From the perspective of investors, the activation of old objects and the activation of old cities are all hoped to transform a cultural value. Liang Haorong said that they did not succeed, but it does not mean that this model did not succeed. The possibility is that stores like K11 directly change art. \”From Hong Kong to Shanghai, its landing effect is very good and has become a famous online check-in point.\”