Source: Global Network
On February 15, the 2025 China (Central) Door and Window Industry Development Forum and Quality and Service Double Commitment Brand Tour Exhibition was held in Zhengzhou. This event is hosted by the China Wood and Wood Products Distribution Association and the Henan Provincial Door and Window Industry Association. It aims to gather industry strength and further promote the transformation and upgrading of door and window industry in Henan and even the whole country.
<img src=\"https://www.toutiao.com/a7471854941867344399/data:image/gif;base64,R0lGODlhAQABAIAAAAAAAAAP///yH5BAEAAAAAAAAAABAAEAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA He pointed out that with the support of national policies and the improvement of consumers\' environmental protection awareness, the demand for environmentally friendly household products has continued to grow, and household industries are gradually shifting towards green, low-carbon and intelligent directions. At the same time, the application of new technologies, new materials and new technologies has been continuously emerging, and new development has been added to the industry development.
Li Jiafeng, Chairman of the China Wood and Wood Products Circulation Association
Henan Provincial Door and Window Industry Association In his speech, Yu Wenqing pointed out that the current door-windows industry is in the key strategic transformation period, and is moving from \”scale expansion\” to a new development stage of \”value innovation\”. The key to the breakthrough of the enterprise in the enterprise is two aspects: First, take technological innovation as the core driving force to meet consumers\’ needs for intelligent, convenient and comfortable life; Second, deeply explore the connotation of China\’s excellent traditional culture and bring traditional elements Combined with modern design concepts, create residential products with cultural background and regional characteristics, and give the products unique cultural charm and emotional value.
Henan Provincial Door and Window Business Association President Yu Wen Qing
In the theme lecture, Bo Yi Wang Shi, chairman of the full-case customization, brought the theme speech of \”The Power of Moving Forward\” and deeply analyzed the transformation path of enterprises from wooden doors to customization. He emphasized that only by having truly good products can a good company become a good company. During the transformation process, Bo Yi insisted on the beauty of products, and continued to create high-end quality and create a unique brand image. At the same time, it adheres to \”high-end and low-price\” and meets consumer needs while realizing that the brand can continue to develop. He further emphasized that no matter how the market environment changes, long-termism and passion are the keys of the enterprise\’s time-travel cycle.
Boi Full Case Customization Chairman Wang Weiling
Shangpin Bense Intelligent Household Residence Co., Ltd. Marketing Director Wang Weiling in \”Shangpin High-Customing Real Color\” The theme speech stated that Shangpin’s true colors were founded in Tengzhou, the origin of Chinese wood culture, and its profound craftsmanship culture was included in its unique foundation. In the process of integrated development of doors and cabinets, Shangpin’s true colors have always maintained a different competition, focusing on “elaboratory” And beauty” allows environmental protection and value to coexist, accurately match the dual needs of high-end users for quality and design. He also emphasized that high-end customization is not slow work, but the realization of craftsmanship through OEM capabilities.
Shangpin Bense Intelligent Household House Co., Ltd. Marketing Energy Director Wang Weifeng
Ge Baomu, Deputy General Manager of Ichiki, Qingshi Island \”Root·Sheng·Far\” for sharing, he said that the real wood gene has been deeply rooted in the brand\’s blood and has become the core background color of Qingshima Yimu. The company has always been innovating in inheritance, expanding from real wood rigs to whole wood customization. Break through the situation through integration and constantly break through the industry border. Faced with market changes, Qingshima Ichiki insists on vertically deepening the real wood segment and building its own core competitiveness. Ge Baomu emphasized that Qingshima Ichiki has always pursued the long term of \”small steps and long roads\” Theory, step to a thousand feet with a steady pace, and move forward a further path with a deep and deep boundary.
<img src=\"https://www.toutiao.com/a7471854941867344399/data:image/gif;base64,R0lGODlhAQABAIAAAAAAAAAAAAAP///yH5BAEAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA Deputy General Manager Ge Baomu
In the theme sharing of \”Using the Growth of the Ethics to Create Multi-dimensional Innovation in Value Chain\”, OOPK Epike Co-founder/Selling General Manager Luo Rong pointed out that only by in-depth insight into consumers Only by accurately optimizing market layout and customer experience. By surrounding consumers\’ decision-making links and word-of-mouth links, Oparke has continuously improved its product system, enhanced its technological innovation capabilities, and used system research and development to support the optimization of the entire chain, open up application scenarios and solutions, and promote products Iterative upgrade of the system. Luo Rong emphasized that the growth of enterprises not only depends on product strength, but also needs to jointly innovate in multiple dimensions such as market, customers, products, channels, etc. to build competitive value chain ecosystems.
Gao Wenjun, product manager of Zhanchen New Materials Northern Company, gave a lecture on the theme of \”How to Promote Environmental Protection Package for Enterprises\”. He said that environmental protection packaging is not only a trend in the industry, but also a key path for enterprises to develop continuously. Zhanchen New Materials has always focused on technical innovation and craftsmanship optimization, and relying on complete fabric solutions and intelligent equipment support to accurately match consumers\’ needs for green environmental protection and high-quality residential areas, providing a more competitive solution for the industry.
Gao Wenjun, Product Manager of Zhanchen New Materials Northern Company
Henan Provincial Door and Window Business Association Secretary Song Fengqiang, chairman of Henan Zhongzhan Dynamic Exhibition Co., Ltd., introduced the overall situation and core advantages of the Zhengzhou door and window industry, whole-house custom house and equipment exhibition, and said that the exhibition has become an important exchange platform for the central residential industry. He sincerely invited colleagues from the industry to gather in Zhengzhou again in 2026 to participate in the industry event and share the unique charm of the Central Plains\’ resident culture.
Create newness and confidence——The development forum for the development of the China (Central) door and window industry is hosted by Zhou Jia, editor of the Global Network , Deputy General Manager Zhang Yan, TATA Mumen Group, Wei Xiaona, Founder of Lin Yuan Smart Household, Rong Yi, Vice President of Jiangshan Odai, Rong Hua, General Manager of Longjia Doors and Window, and Xu Yanxia, Deputy General Manager of Tongfu Mumen, gathered together to cover the customized houses and doors and windows industry. A deep exploration of the challenges facing and the way to break through the deadlock. From brand positioning, channel expansion, product innovation, cost reduction and efficiency improvement, digital upgrade and other dimensions, Jiabao shares their own practical experience and forward-looking insights, and explores how to find certainty in uncertainties and in the challenge. Seize the opportunity and provide the industry with a full range of thought collisions full of goods.
Zhang Yan, deputy president of TATA Mumen Group, pointed out that the change in the face of the resident industry is just like the transformation from aerobic sports to oxygen-free sports – the competition is becoming increasingly fierce, and enterprises need to strengthen their own \”muscles\” and improve efficiency , optimize costs to increase market adaptability and promote the company\’s operation model to upgrade from external expansion to internal refinement. TATA Wooden Door is smooth and has built the \”5+2\” strategic plan of three core brands and two business channels, laying the foundation for long-term stable growth.
William, founder of Lin Yuan Smart Home, said that today, consumers\’ needs continue to upgrade. They understand life better, make decisions more efficient, and have more accurate requirements for the quality, design and quality of the product. At the same time, the changes in short video channels are forcing Jujia companies to adjust their marketing strategies and innovate their customer acquisition models. Therefore, brands need to set up multi-platform operations to accurately grasp trafficand use more flexible product strategies to match user needs, realizing breakthroughs and growth.
Jiangshan European Vice President Rong Yi emphasized that in the face of industry challenges, cost reduction and efficiency improvement are the key. Cost reduction does not mean losing quality. Only by optimizing supply chains, shared procurement, cross-border cooperation and other methods can reduce costs, and at the same time improve operational efficiency, can domestic enterprises maintain growth in the existing market. In addition, when enterprises expand overseas, they need to combine their own resources and choose suitable market and business models. Only by persisting in long-term principles can we achieve stable growth when the market recovers.
Longjia Window General Manager Rong Hua said that the market competition is becoming increasingly fierce, the price war is becoming increasingly fierce, and service standards are also continuing to increase. Enterprises need to accurately match consumer needs and optimize marketing strategies. At the same time, optimize supply chains and improve management efficiency. Enterprise operations are like marathons, and they must ensure stable profitability in order to support long-term development.
Xu Yanxia, deputy general manager of Tongfumu, proposed that the strategies of enterprises to change the market include digital energy production, optimize supply chains, strengthening industry cooperation, improving the company\’s risk resistance, and achieving steady growth in market share. At the same time, we adopt a third-party cooperation model to explore overseas markets, accurately arrange the situation, avoid potential risks, and ensure sustainable development.
The conference will provide a concentrated display of outstanding brands in the 2025 National Doors and Windows and Customized Industry Quality and Service Double-Committed Brand Tour Exhibition (Zhengzhou).
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