Who is the number one smart lock brand in China? Listen to what to say about DeepSeek!

Recently, DeepSeek has opened the breaking circle mode. As we know, many well-known companies in industries including automobiles, AI, Internet, etc. have begun to connect to the DeepSeek-R1 model, which means that DeepSeek is becoming more and more recognized.

So, how much does DeepSeek know about the situation in the smart lock industry? In DeepSeek\’s knowledge, who is the number one brand in the industry?

We asked through the built-in DeepSeek-R1 model of the Tsuen Yuanbao and see what it says. (The following content is automatically generated by the built-in DeepSeek-R1 model of Teng Yuanbao. Please distinguish the authenticity and effectiveness of the situation yourself. The content this time does not represent the official opinions of Smart Door Research Pro and Kadishi, and does not constitute investment or decision-making suggestions)

#01

What is the number one smart lock brand in China?

Based on the comprehensive evaluation of market share, brand influence and industry reports, the number one brand in China is the first in smart lock It\’s Kaadas. It has been deeply engaged in the intelligent lock field for a long time, with comprehensive product line coverage, mature technology, and continued to take the lead in the market share.

#02

What are the unique competitive advantages of Kadishi?

Kaadas\’s competitive advantages in the domestic smart lock field are now in the following aspects, these features make it in the market Exit out: 1. Independent research and development of core technologies

Motor-electromechanical and electrical structure: The self-developed motor-electromechanical and electrical locking technology, deeply integrates mechanical structure with electronic modules, improves stability and durability, and reduces failure rate ( Traditional brands rely on out-of-sale components).

Biological identification technology is the first to apply multi-dimensional semiconductor finger mark identification, 3D human facial recognition (such as double-eye red-out living detection), finger static identification, etc. High-end technology, fast algorithm iteration and low error rate (such as fingerprint identification accuracy reaches 0.5 seconds).

Safety protection upgrade: Individual research and development of anti-magnetics Proprietary technologies such as stolen (anti-\”shots\”), anti-technical locks, and pass the Ministry of Public Security\’s safety certification (such as C-level lock cores, anti-skid alarms, etc.).

2. Full-scene product line coverage

The price classification is clear: covers entry-level (such as K9 series), mid-range (such as K20 series) to high-end flagships (such as K70 series), meet the needs of different consumer groups.

Functional difference: launching fully automatic push-pull cushion (such as K20 Max), cat eye locks (such as K70 Pro Max), palm-clear identification locks (such as K70 Pro Max), etc., which are suitable for many scenes such as courtyards, apartments, and business.

Strong compatibility: supports multiple open locking methods ( Fingerprints, passwords, NFC, temporary authorization, etc.), and gradually connect to mainstream smart homes such as HiLink and Miles.

3. Safety certification and industry standard formulation

Trust-darkmode-color: #A3A3A3;\”>Trust: The product has passed the GA certification of the Ministry of Public Security and the ISO International Quality System. Some models have passed the CE/US FCC certification, and the safety performance has been obtained. Internationally recognized.

Participate in the formulation of industry standards: As a core member of the China Hardware Products Association Smart Door Lock Committee, we will promote the upgrading of industry technology standards and safety standards.

4. Perfect channel and service network

Strong offline channels: more than 10,000 final websites in the country (special stores, building materials city cabinets, etc.), covering first and second-tier cities and sinking markets, and the installation and sales response speed is fast.

Maturity of service system: Provide free door installation, 3-year quality insurance, 24-hour customer service, etc., to solve user post-care concerns (some brands only have one-year quality insurance or insufficient service coverage).

5. Brand precipitation and market reputation

Industry experience: Founded in 2009, it has a specialized intelligence The locking area has been more than 10 years, with deep technical resources, and the market share has been at the forefront for many years (2omni-channel sales exceeded 2 million units in 22).

High user recognition: 未分文文文文文文文文文文文文文文文文文文文文文文文文文文文文文文文文文文文文文文文文文文文文文文文文文文文文文文文文文文文文文文文� The price ratio is the first in the sales list in e-commerce platform (Jingdong, Tiancao), and the first product in terms of purchase rate and reputation rating.

General

Kedish\’s core advantage lies in the **\” self-development of technology + full-scene coverage + Security marker”**, through continuous iteration of hardware technology and service systems, it strengthens its position in the field of security. In contrast, other brands (such as Deschmann, Luke, Xiaomi, etc.) may have a side-single technology (such as Deschmann\’s Q5 series face locks), or rely on the ecological link low-price strategy (such as Xiaomi), but comprehensive There is still a gap between product strength and market penetration rate and Kadishi.

#03

What are the characteristics of Kadishi\’s product design

Kedis smart locks are based on the core logic of product design, and are constructed in a fiercely competitive market through differentiated innovation.Protect the city river. The following is an in-depth analysis of its design features and differentiation strategies: 1. Core features of product design

1. Technical drive: safe and convenient bottom layer heavy structure motor integrated lock: self-developed locks embed motors, clamps and other modules into mechanical structures (traditional locks require external locking) to achieve automatic locking and anti-locking experience of the door. The failure rate is reduced by more than 60% (such as the K20 series). Biological identification technical matrix: cover four types of fingerprint (semiconductor multi-video identification), human face (3D structure light/double-eye red outside), finger static, and palm static, and pain points for different users: finger mark identification: unblocked in 0.5 seconds, suitable for public needs (K9 series). Palm silence identification: no contact, high anti-surgery, solve the pain points of finger marks that wreck people (X300 series). Anti-attack design: anti-\”small black box\” electromagnetic swelling (through 200,000 metering tests), anti-technical lock (real ferrule + C-level lock core), anti-risk breach (alloy material + anti-trip alarm). 2. Scene-like function defines courtyard scene: Electronic cat eye + distance dialogue (K70 Pro Max): 2K high-definition, 161° wide angle, solving the safety concerns of independent women. Temporary password + cycle authorization: nanny and tenant distribution management. Suitable aging design: 3D human facial recognition (K20 Max): No sense opening to avoid deterioration of finger marks in the elderly. Voice navigation + large font UI: reduce the operation door point. 3. Aesthetics and humanized detailed appearance design: entry-level: frosted black/starry sky gray (simple and versatile). High-end model: gilt tile/glass panel (matched with villa, light luxury decoration). Interaction optimization: One key static mode (no trouble at night). Low power dual prompt (APP+ lock light warning). 4. Intelligent ecological compatibility supports multiple platforms such as HiLink, Million, Apple HomeKit, etc., realizing scenes such as \”Opening Lighting/Air Conditioning\”. 2. Differential competition strategy 1. Technical positioning: occupying the high point of biological identity

The unique advantages of palm silence: Compared with the competition (Deschmann’s main face and Xiaomi’s focus finger mark), Kadishi took the lead in civilizing palm silence technology, taking advantage of the uniqueness of subcutaneous blood vessel distribution, and The error rate is reduced to 0.0001% (financial security), forming a technical generation difference. Fully automatic locking patented wall stent: Self-developed single-piece structure of motors is difficult to imitate. Competitive products (such as Luke) mostly use external motor solutions, which are very noise and have high failure rate.

2. Price-Function Precision Match

3. Detailed field depth mining of the mother and baby group: K20-V launches the children\’s lock function to prevent children from touching and opening. Care and contact: AI humanoid detection automatic recording to avoid pet contact and alarm. 4. Design language and user mental defining visual symbolization: strengthen the connection between \”palm consciousness\” and \”Kedish high-end locks\”, and create the image of \”technical luxury\” through red points and IF design awards. Enhanced experience and perception: Mainly \”No sense-opening\” (personal face/palm) compares the \”pressure waiting\” of traditional finger marks, forming a different experience. 3. Road to improving market competitiveness

1. Technical essay high-end: Through the knowledge of the K70 series of trees, it will open up the mid- and low-end brands The gap, meanwhile, forced Deschman and other products to follow up on research and development.

2. Mid-range market and coverage: The K20 series uses a combination of fully automatic locks + human facial recognition to form the advantage of \”no one has\” at a price of 2,000-3,000 yuan, which will suppress Luke and Xiaomi. etc. 3. Revealing reputation in the sinking market: K9 series accounts for the county market with its extremely reliable price ratio (the price of the same type of configuration is 10-15% lower), and uses thousands of online outlets to quickly sell goods.

Total: Designing an as-issue strategy

Kedish\’s differentiated logic lies in the **\”Technical definition scene, designing amplification of energy\”**:

Technical layer: Through the continuous iteration of biological identification and lock structure, a technical protection city is established; Design layer: Decompose out of households, business, and special groups based on the real needs of users (safety, convenience, and aesthetics) as the direction. Details In the scene, use product matrix to achieve precise shooting. This strategy not only avoids the \”parameter inversion\” of Xiaomi, but also realizes the lane supercar for international brands in the high-end market, becoming the \”technical symbol\” in the smart lock field.

#04

Kedish\’s technical innovation achievements

Kedish\’s investment and innovative achievements in technical research and development are the core driving force of its stable industry. Through \”Re-research and development- With the strong patent-scene implementation\” closed, Kadishi successfully transformed technical advantages into consumer perceived physical upgrades. The following is a specific analysis:

1. Technology R&D investment: building a hard-core innovation base 1. R&D resource distribution bureau

Sales investment: 8%-10% of annual revenue is used for research and development (industry average 5%), R&D investment exceeds 300 million yuan in 2022.

Team Size: Shenzhen and Hangzhou Two major research and developments The center, with a team of 500+ engineers, covering electronic engineering, biological identification, industrial design and other fields.

Product research cooperation: with Tsinghua University, The Chinese Academy of Sciences jointly built a laboratory to focus on biological identification algorithms and Internet of Things security technology.

2. Basic facilities

National-level test center: a total of 2 million open-lock tests have been completed, **-30℃~70℃**Extreme end environment simulation.

Safety offense and defense experiment room: simulated electromagnetic skeleton ( Small black box), technical lock and other attack methods, the products pass **EAL4+** financial level security certification.

2. Core technical innovation achievements 1. Structural Revolution

Full-automatic motor-in-one locking: integrate the motor, clamp, sensor into the locking body (traditional external locking machine), so that:

Close the door automatically locks in 0.5 seconds, and improves the ability to prevent tails 70%;

Running noise**≤45大大** (the competition is generally ≥60大大);

The failure rate dropped to 0.3% (the industry average of 2%), and the after-sales cost was reduced by 80%.

2. Breakthrough in biological identification technology

Smart recognition and civil use: the world\’s first mass-production palm Quasi-spirited smart lock (X300 series), using near-red external light to capture subcutaneous blood vessel distribution:

Missive recognition rate is 0.0001%, preventing photo/mask attack;

As suitable for moisturizers, oil stains, finger grinding and other scenes, the favorable evaluation rate of elderly/medical workers exceeds 98%.

3D structure light human face recognition: dual-eye The cracking rate of red external image head + live detection algorithm is less than 0.001% (the cracking rate of a single target image head of a certain product exceeds 5%).

3. Internet of Things Security System

Dual-core encryption chip: Independent security chip (SE) + main control chip physically isolated, key memory storage and computing separation.

Mobile encryption protocol: Change the keys for each communication to prevent replay attacks (compared with fixed key solutions for brands such as Xiaomi).

4. Patent wall sanitation

Cumulative application of 687 patents (35% of invention patents), core patents include:

Motor-electric integrated lock structure (Privacy No. ZL201810105234.5);

Multimode biometric fusion algorithm (Privacy No. ZL202010568901.2);

Low Power Network Communications Agreement (Privacy No. ZL201920358756.X).

3. Four major ways to transform technology into consumer experience 1. From realityExperience room-to-scene: Demand-oriented technology implementation

Digging pain points: Through 100,000+ user research, lock in high-frequency needs such as \”forget to bring keys\”, \”difficulty in identifying finger marks for the elderly\”, and \”individual safety concerns\”.

Technical matching:

Forget to bring a key → Palm silence/Unsensible unblocking on human face; /span>

Shoot the elderly →3D human face recognition + voice navigation;

Shooting for single women →Electronic cat eyes + AI humanoid detection.

2. Technology benefits under cost control

High-end technology for 1,000-yuan product: The cost of self-developed semiconductor fingerprint modules has been reduced by 60% (according to standardized production), and has been transferred to the K9 series, realizing the \”100-yuan machine-use flagship sensor\”.

Module design: share the same locking platform (such as the K20 series and the X300 series), reduce the R&D costs of mid-range products and quickly iterate the functional combination.

3. User experience quantification indicator

4. Service shutdown increases trust

Installation experience: Self-built 5,000 people certified engineer team, and they were installed in the country in 24 hours (48 hours in a remote area).

After-sales response: Fault remote diagnosis rate 70 %, accessories final warranty (competitions generally have 3-year quality warranty).

Total: \”Kedis\” in the business of technology Mode”

Kedish realized the transformation of technical advantages to market governance through the link \”severe research and development investment-proprietary wall construction-scene implementation-service closed-loop reinforcement\”:

Technical layer: Focus on innovation in the three bottom layers of locking, biological identification, and safety. Avoid the \”surface function pileup\” of Internet brands;

Style Experience Level: Convert technical parameters into intuitive values ​​such as \”quietness\”, \”invisible\”, and \”short opening\” that consumers can perceive;

Business layer: Use high-end technology to establish brand capabilities, feed back the sales volume of mid- and low-end products, and form \”technology- Profit-R&D” is a regular cycle.

This model makes it not only the \”technical determinant\” of the smart lock industry, but also re-written the user experience standards of security products.

#05

Kedish\’s layout in brand construction

Kedis adopts a three-dimensional strategy of \”technical authority + emotional co-creation + user co-creation\” in brand construction, and builds a brand protection city through the following specific measures, and deeply controls consumers to participate:

1. Core measures for brand construction 1. Technical authority image shaping

Profit and certification book: High-frequency promotion of hard-core data such as \”687 patents\”, \”EAL4+Financial Security Certification\”, Highlight the identity of the \”Ministry of Public Security\’s Electronic Lock Standard Drafting Unit\” in official websites, packaging and advertising.

Industry Summit: Organize the \”China Smart Lock Safety White Paper Publishing Conference\” and jointly publish safety standards with the Ministry of Public Security and the Industry Association to strengthen the role of \”industry determinant\”.

International Awards: Integrate German Red Points and IF Design Awards into offline store ceremonies and e-commerce details pages to shape the \”global quality\” knowledge.

2. Scene-based content marketing

Breast Points: Launched the \”Last Centimeter of Safety\” series of short films, focusing on the real pain points of independent women, elderly people, and mothers, with views exceeding 50 million times .

Technical visual propagation: production of \”palm and silence\” Identity vs Traditional fingerprints \”comparison of experimental videos, broadcast on Douyin and Bilibili, the single video conversion rate increased by 30%.

3. Channel experience upgrade

Super experienceStore: Opened the \”Kedish Safety Experience Center\” in the core business district in Guangshen, North China, and set up interactive areas such as anti-skipping test, noise comparison, and extreme environmental simulation.

Building materials city scene implantation: with Sofia, Eupai and other home brands jointly display to create a \”smart security + whole-house customization\” solution board room.

4. Cross-border joint names break the circle

IP cooperation: Joint Guardian Wencai launches \”Gilded Guardian\” \”The limited-edition locks will integrate traditional patterns and modern technology, with a premium rate of over 40%.

Sports marketing: sponsoring the city marathon, \”Every step of safety protection\” is a portal number covering middle-class sports population.

2. Consumers participate in mechanism design 1. User-generated planning

Recruitment of internal product testers : Invite 1,000 old users to experience new products in advance every year and submit optimization suggestions (such as K20 Max\’s voice navigation function comes from user feedback).

Creative naming activity: Launch \”My Intelligence\” To vote by locking me to name it, the original name of the X300 series \”V7\” was changed to the \”spiritual eye\” of user votes, enhancing the sense of learning.

2. Social splitting and exciting

Installation Shuttle Rebate: Users can install videos on small red books and Douyin and @ official account number, and can get a cash coupon of 100,000 yuan, bring UGC content for more than 100,000 yuan .

Reputation of reputation system: Old users recommend new customers to buy, and both parties will receive 2 years of extended warranty, and the cracking and conversion cost exceeds 25%.

3. Community-based operation

\”Lock Friends Circle\” mini program: provides functions such as self-checking of faults, pre-installation, and score conversion. At the same time, the \”Security Knowledge Competition\” is set, and the monthly active users exceed 500,000.

Offline fan festival: hold the \”Kedish Safety Day\” in Hangzhou and Chengdu, open factory visits, technical lectures, locker disassembly experience to strengthen technical trust.

4. Charity participation and defence

\”One Lock, One Hope\” plan: For every lock sold, donate 10 yuan to the rural children\’s safety education project. Users can check the flow of donations, and the cumulative number of participants exceeds 2 million.

Single-living women\’s protection actions: Joint women can change smart locks for 1,000 individual women\’s households for free, and the Weibo reading volume has exceeded 1000.

3. Improve the effect and competitiveness

Brand Knowledge: BrandOS Smart List ranked the top 3 in 2023, and Baidu Index exceeded DeSchmann twice.

User stickiness: purchase rate of 32% (the average industry 15%), the proportion of private community purchase payment 40%.

Benefit: The gross profit margin of high-end product line (X300 series) reaches 65%, exceeding the industry\’s average of 50%.

Total: From \”selling products\” to \”building common\”

Kedish\’s brand strategy is essentially \”transforming users into brand co-builders\”**:

Technical: Use authority and authority to reduce risk of decision-making and make consumers become disseminators of \”safety beliefs\”;

Emotional side: Through pain points marketing and public welfare activities, build a \”temperature safety guardian\” design;

Participation end: Use a co-creation mechanism to change users from sidelines to participants in product iteration and content production, forming a \”brand-user\” value symbiosis. This model not only enhances brand loyalty, but also Intelligent lock homogeneous competition opens up a differential battlefield between emotional and technical dimensions.

#06

How Kadishi goes global/p>

Kedis is a brand promotion in the international market. Through the **\”deep localization + technical compliance + cultural adaptation\” strategy, it should be flexible to different countries and regions. Different demands. Its core logic lies in: customization of products, services and communications in the regional market with global unified technical standards as the cornerstone. The following is a specific strategy and practical analysis:

1. Demand classification: Accurate positioning of regional market characteristics 1. Market classification and strategy matching

2. Typical scene customization

Europe Villa market:

Introduces dual-door joint locks (uniform management of front door + back garden doors) to support EU GDPR data compliance.

Tenthousand wives and wives:

Develop multi-level authority management (different rights of wife/children/servant), suitable for Islamic culture.

Japanese Apartment Market:

Design the universal locking left/right to reduce installation replication difficulty (the Japanese door direction is diverse).

2. Technical Comprehensive Regulations: Cross the market and enter the wall pressure 1. Verification system is fully covered

Safety certification: EU CE RED, US UL/FCC, Saudi SASO, etc., passed the 28-nation certification.

Privacy Policy:

EU: Biodata local storage (not cloud-transmitted), complies with the General Data Protection Regulation (GDPR);

California, USA: Comply with the CCPA Privacy Act, providing biometric removal capabilities.

2. Basic facilities are suitable

Communication agreement:

Europe and the United States: Support Z-Wave and Zigbee (compatible with SmartThings , Alexa);

Apart from China, Asia: Mainly recommends blue teeth + Wi-Fi direct connection (reduces dependence on local servers).

Power supply design:

African market: Adding solar charging modules (which should be unstable for power);

North European Market: Strengthen the performance of low-temperature batteries at -40℃.

3. Cultural adaptation: localization from product to communication 1. Product design cultural integration

Religious culture:

The Zhongdong version removes the cross star pattern and uses several patterns instead;

Indian version adds \”Day Mode\” (the golden breathing light automatically lights up during the light schedule).

Color preference:

Europe: Molandi color system (X300 series launches fog haze blue and high-grade gray);

Latin America: High-quality and smooth color (Brazil limited model uses Simba Green).

2. Localization of marketing

Europe and the United States:

and \”Foundes\” collaborates on launching the \”Smart House Safety White Paper\” to create an elite image;

Set up the \”Hacking Offensive Challenge Competition\” at the CES exhibition to strengthen technical trust.

Span East Asia:

Telecombined with TikTok to launch #MonsoonProof challenge (test locks waterproof during heavy rain);

Hold local star Nadia Vega (Indonesia) to endorse the role of \”peace guardian\”.

Zhongdong:

The \”Safety is Charity\” event was launched during the month, with each lock sold donating the security equipment of the mosque ;

Dubai Shopping Center has set up a \”Sand Blast Experience\” to demonstrate locking dustproof performance.

3. Channel and service system

Europe and the United States:

Enter Best Buy, MediaMarkt and other locking stores, providing \”30-day no-reason replacement\”;

cooperates with local security companies (such as ADT) to determine the sales of security systems.

Southeast Asia:

cooperated with Lazada and Shopee to \”live broadcast dismantling and verification\” to crack fake suspicion;

Set up self-service pickup points in 7-11 convenience stores to reduce logistics costs.

Africa:

Train local \”community security ambassadors\” (similar to Xiaomi\’s \”mi fan leader\”) through WhatsApp community split.

IV. Data verification: localization results

Europe: Market share rose to 8% in 2023 (ABUS accounts for 35% and Jeru accounts for 22%), with an annual growth rate of 120%;

Zhongdong: Become a high-end Saudi property label, and signs about 50,000 sets of annual procurement with the Damanta Group;

Southeast Asia: The Philippine market single product purchase rate is 45% (purchased by the family belt).

Total: Globalization ≠Statement

Kedish\’s international market strategy is the essence of **\”Global technical core, regional cultural cloak\”**:

Technical level: maintain core advantages such as biological identification and secure encryption, and quickly adapt to regional needs through module design;

Cultural Level: In-depth study of local living habits, aesthetic preferences, channel characteristics, and even detailed to religious taboos and colorsChromo Psychology;

Competition level: in Europe and the United States When labeling Yelu and ABUS, they emphasize \”higher price ratio cutting-edge technology\”, and when Southeast Asia, they should emphasize \”certify safety + local service\” for low-priced Chinese brands.

This \”super localization\” capability, To avoid becoming \”another Chinese overseas hardware vendor\”, instead gradually establish the brand awareness of the \”global intelligent security specialty\”.

#07

How to ensure the quality of the product

Kedish ensures product quality and safety through **\”wide link quality control system + strict safety certification + continuous technical iteration\”**, and its standard execution is far beyond the industry average. The following is an in-depth analysis of specific measures and certification systems:

1. Full-chain quality control system 1. Raw material control

Supplier whitelist: Key components (finger modules, lock cores) are only purchased from Tier1 suppliers such as Swedish FPC (finger sensors), Japanese Wanbao (electric motor), etc., yield rate requirements ≥99.9%.

File detection: Perform 100% X-ray detection and salt fog test (simulated 5-year corrosion) on locks, circuit boards, etc., and the elimination rate is controlled within 0.5%. /span>

2. Manufacturing Art

Automatic production line: Shenzhen Guangming Factory is equipped with SMT sticker robots, laser welding machines and other equipment, and the automatic rate of key processes exceeds 85% (the industry average is 60%).

Environmental simulation test: Each batch of products is inspected at 10% for -40℃~85℃ high and low temperature cycles and 95% humidity continuous operation test (national standards are only required -25℃~55℃).

3. Finished product testing

2 million turn-off test: simulated 10 years of use (national standard is 500,000 times), ensuring the locking life is ≥15 years.

Security offensive and defense test: including but not limited to:

Electromagnetic striking test: 200,000 blast attacks (far exceeding the national standard 10,000);

Technical lock test: Invite the Kiln Jiangxi Association to open the locks, electric walls, etc., and prevent the opening time of the technical opening ≥270 minutes (30 minutes required for national standard C).

2. Security technical architecture 1. Hardware-level protection

C-level lock core + true ferrule structure: Inline plug-in design, it cannot be opened even if the panel is damaged (Internet brands mostly use fake ferrule ).

Dual-core chip isolation: security chip ( SE) Independent storage keys, physically separate from the main control chip, blocking hacker intrusion.

2. Biological Identity Safety

Activity detection technology: Finger mark module adds heart rate detection (prevents the fingerprint membrane from the fingerprint), and human facial recognition uses 3D structural light + red external living (prevents photo/video attack).

Data encryption memory: Biometric information is stored locally after encryption with AES-256, and is not uploaded to the cloud. (Compare the EU GDPR requirements).

3. Emergency protection mechanism

Dual circuit redundant power supply: main battery + backup steel battery design, can still work for 30 days after power is shut down ( Products are common in 7-15 days).

Mechanical key backup: The hidden keyhole meets the US ANSI/BHMA A156.40 emergency standards.

3. The core standards and certifications to follow

Kedis products meet more than 30 global authority certifications, covering areas such as safety, quality, and electromagnetic compatibility:

1. Domestic standards

2. International certification

3. Industry authority certification

EAL4+: Financial security certification of the China Information Security Certification Center (ISCCC); IOSA: \”Security Star of the Year\” issued by the International Intelligent Lock Association (USA); Red Point Award/IF Award: Industrial Design domain authority.

IV. Quality and safety performance data

Failure rate: 0.3% (the average industry 2%) , the after-sales repair cost is reduced by 80%;

Attack cracking rate: biological identification error rate ≤0.001% (national standard ≤0.1%);

User security perception: Beijing East/Tiancat\’s \”Safety Performance\” rating reaches 4.95/5 (average product 4.6).

Total: Safety is the brand gene

Kedis focuses on quality and safety as its core strategy, and its advantages lie in:

Standard internal control: Enterprise standards are strictly at national standards/international standards (such as lock life exceeds the national standard by 3 times);

Technical protection systemization: construct five-layer protection from hardware (locking core) to software (encryption algorithm);

Certification of globalization: breaking the bias of \”Made in China = low-end\” through top-level certifications in Europe and the United States.

This \”super specification quality control\” strategy not only wins the trust of consumers, but also forces the overall safety standards of the industry to improve and reshape smart locks. Competition rules for the track.

# 08

Kedish\’s industry status

Kedish\’s position in the smart locking industry can be summarized as **\”Technical leader, market leader, standardizer\”**, Its comprehensive strength ranks firmly in the country\’s first ladder and gradually expands its global influence. The following analyzes its industry status from multiple dimensions:

1. Market position: two leading sales and share size

Domestic market:

Omni-channel market share exceeds 25% (data in 2023), ranking first in China\’s smart lock sales for five consecutive years, including Desert Schmann (about 18%) and Xiaomi ( about 12%).

High-end market governance power: price above 3,000 yuan The market share exceeds 40%, and the supporting rate of the X300 series in high-end buildings in Guangdong and Shenzhen on the northwest is over 60%.

International market: Overseas investment share 8% in 2020 increased to 22% in 2023, with the growth rate of Europe and Southeast Asia exceeding 120%, becoming one of the first brands selected by Saudi Arabia and Germany.

2. Technical status: Hard-core innovative construction Wall slaughter

Profits of patent and technology: Palm silence identification (the world\’s first civilian product); fully automatic electronic integrated locking (failure rate 0.3% vs 2% in the industry); financial dual-core encryption chip (EAL4+ certification). The cumulative application for patents is 687 (35% of invention patents), far exceeding Deschmann (about 400 items) and Xiaomi (about 200 items). Three core technical walls: Industry standard vocabulary: Leading or participating in the formulation of 12 national standards/industry standards, including \”General Technical Conditions for Electronic Anti-blocking\” (GA 374-2019), etc., becoming the intelligent locking technology consultant of the Ministry of Public Security and the Ministry of Housing and Urban-Rural Development. Unit.

3. Product status: all scene coverage and Hot products

Price brings the power of the scene Capacity: Courtyard security (K70 Pro Max Cat Eye Lock), Business Scene, Special Groups (K20 Max suitable aging design) full coverage.

IV. Brand status: from domestic dragon head to Global Symbols

Acceptance and aesthetics: Baidu Index,